Guide
AI Coworker Guide
If you run a business on your own โ or with a small team โ this is what an AI coworker can do for you. Simon uses Viktor and curates this guide โ the use cases cover what Viktor makes possible, across a range of real business tasks.
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What Is an AI Coworker?
Not a chatbot. Not a prompt tool.
An AI coworker connects to your real business systems โ email, CRM, Google Ads, WordPress, Slack โ and takes action autonomously. It remembers your business context, learns your preferences over time, and ships real deliverables: reports, documents, published content, cleaned data.
You message it like a colleague. It gets things done. You approve before anything goes live.
Viktor AI - Not a tool. A hire.
Viktor is different from ChatGPT or a standalone AI tool. It lives in Slack โ the place most businesses already communicate โ and connects directly to your real systems: email, CRM, Google Ads, WordPress, QuickBooks, and more.
You don't use a separate app. You just message it. Viktor takes action, drafts deliverables, and asks for your approval before anything goes live. It's not a tool you prompt โ it's a coworker you direct.
Every use case on this page is something Viktor can do today.
Use Cases
Viktor is the AI coworker used in this guide โ it lives in Slack, connects to your business tools, and works autonomously on real tasks.
Daily Morning Briefing
If you're anything like me, you spend the first hour of every morning just figuring out what needs your attention. Your inbox fills overnight โ client emails, invoices, system alerts, newsletters โ all mixed in with no priority order. You can't start real work until you've worked through it all.
Viktor fixes this automatically, before you open your laptop.
The Problem
- Your inbox fills overnight and everything arrives at the same level of urgency โ you can't tell what's critical until you've read it all
- You're burning 45+ minutes every morning on triaging before any real work begins
- Important things get buried โ a security alert, a domain renewal, a client email that needed a same-day reply
What Viktor Does
Viktor runs a morning briefing before you start work:
- Scans and categorises your entire inbox by priority and type โ client requests, invoices, alerts, newsletters
- Archives everything that doesn't need your attention
- Flags what genuinely matters: security alerts, expiring domains, client questions
- Delivers a clean summary to Slack with action items at the top โ ready before you open your laptop
In Practice
A typical Monday: 300+ emails waiting. Viktor surfaces an unrecognised login attempt on a payment processor, a domain renewal due that week, and two client emails that need replies โ everything else already filed. You're at your desk and working in minutes, not an hour later.
Results
- ~45 minutes saved every morning
- 300+ emails triaged automatically before you start work
- You open your laptop already knowing exactly what matters โ nothing slips through
Client Management at Scale
If you manage multiple clients across different tools, you know how quickly things slip. Your CRM is never quite up to date, reviews go unanswered, and no matter how organised you try to be, something falls through the cracks.
Viktor keeps everything in sync โ without you having to manage the managing.
The Problem
- Your CRM has gaps โ missing details, duplicate records, inconsistent tags โ and there's never enough time to fix it properly
- You're juggling clients across hosting, SEO, ads, and social, but nothing talks to anything else
- Online reviews go unanswered and profile content goes stale while you're focused on client work
What Viktor Does
- Runs CRM health checks on demand โ fills in missing details, merges duplicates, standardises tags, delivers a summary of what changed
- Cross-references your CRM against billing, project management, and email to flag anything out of sync
- Scans for new reviews across all client profiles, drafts personalised on-brand responses ready for your approval
- Publishes scheduled content across multiple platforms automatically, adapting tone and format per channel
In Practice
Viktor runs a full CRM audit โ within an hour, records are enriched, tags are standardised, duplicates are flagged and merged, and a clean summary lands in Slack. What would have been a full day of manual work, done before lunch.
Results
- Full CRM audit and cleanup in under an hour, not a full day
- Personalised review responses across all client profiles, drafted and ready on schedule
- Nothing falls through the cracks across 10, 20, or 50 clients
Reporting and Analytics
If you run Google Ads or do SEO for clients, you know how long reporting actually takes. Pulling data, building spreadsheets, writing commentary โ before you've even started the analysis. Then doing the same thing again next week.
Viktor connects directly to your data and generates the reports itself.
The Problem
- Weekly ad reviews take two hours of pulling data, building spreadsheets, and writing commentary โ just to see how the week went
- SEO audits take half a day of crawling tools, exporting CSVs, and cross-referencing data manually
- Client reporting is slow and repetitive โ rebuilt from scratch every single time
What Viktor Does
Viktor connects directly to Google Analytics, Google Ads, and Search Console:
- Campaign performance reviews with period-on-period comparisons, budget recommendations, and bidding audits โ on demand
- SEO analysis: top GA4 pages vs. Search Console data, page 2 ranking opportunities, keyword position changes
- Client reports generated in minutes โ no spreadsheet required, no manual formatting
In Practice
Ask Viktor for the Google Ads review for last week. A few minutes later you have a full report โ search term breakdown, negative keyword suggestions, budget recommendations, and a plain-English summary. What used to take two hours takes five minutes.
Results
- Weekly ad review: 2 hours โ 5 minutes
- SEO audits: half a day โ done live, connected directly to the data
- Client reporting: 1โ2 hours per client โ generated on demand
- Search term reviews: manual Excel work โ AI-classified with suggestions included
Content Creation Across Platforms
Writing content for multiple clients across different platforms can eat your entire week. Every piece means starting from scratch โ brief, research, write, SEO, format, publish. And if you're managing multiple clients, you're re-briefing on brand voice every single time.
Viktor holds the brief so you don't have to.
The Problem
- Every piece of content is a full process from scratch โ brief, research, write, SEO, format, publish โ for every client, every platform
- Different clients have different brand voices and you end up re-briefing on style constantly
- Keeping content consistent across websites, social, and listings for multiple clients is nearly impossible to maintain
What Viktor Does
- Holds each client's brand voice, tone guidelines, and banned phrases โ and applies them automatically, every time, without re-briefing
- Researches, writes, and SEO-optimises in one step โ rankings checked, competitors reviewed, gaps identified, draft written to best practice
- Reviews go to you. Viktor publishes directly to WordPress, shares as a Google Doc, or posts to social โ your choice
- Scheduled content goes out across platforms on autopilot while you focus on other work
In Practice
A client needs a blog post on a topic a competitor is ranking well for. One message with the brief. Viktor researches the gap, writes in the client's brand voice, includes meta description and internal linking โ and publishes straight to WordPress on approval.
Results
- Research, draft, optimise, and publish โ a fraction of the time it used to take
- Brand voice applied consistently across every client, every platform, every piece
- No re-briefing โ Viktor remembers each client's preferences across every interaction
Documents, Outreach, and Team Coordination
Creating documents, running outreach, and staying on top of tasks is constant admin โ the kind of work that fills your day without moving the business forward. It all feels urgent, but very little of it is skilled work.
Viktor handles the admin so you can focus on the work that actually matters.
The Problem
- Professional documents โ contracts, policies, client plans โ take hours to write and format properly from scratch
- Running email outreach means manually building sequences, setting up platforms, and sorting through replies one by one
- Staying on top of tasks and projects means jumping between tools โ the admin of being organised has become its own job
What Viktor Does
- Describe the document you need in plain English โ Viktor writes it in Google Docs with proper structure, headings, tables, and formatting
- For outreach, Viktor writes the email sequences, handles platform setup, and automatically classifies replies โ routing qualified leads to your calendar
- Manage tasks by messaging Viktor in Slack โ it maintains lists, tracks due dates, and updates project boards in Notion or Asana
In Practice
You need a full set of HR documents โ employment contract, leave policy, performance review process, and more. Describe what's needed. Viktor drafts all 12 in Google Docs, properly structured with appropriate language throughout. Documents that would cost hundreds in legal fees โ done in an afternoon.
Results
- 12 HR policy documents drafted in an afternoon โ not days of work or legal fees
- Sales sequences personalised at scale, with replies automatically classified and routed to your calendar
- Task lists and project boards updated just by messaging Viktor in Slack
Website Monitoring and WordPress at Scale
If you manage multiple client websites, you know what it's like to be buried in alerts. Plugin updates, uptime notifications, security warnings โ all firing at once, all demanding attention, most of it noise.
Viktor acts as the intelligent filter between your monitoring tools and your attention.
The Problem
- Monitoring tools fire constantly โ most of it noise, but you can't tell what's critical without checking each one
- There's no smart filter between raw server alerts and your attention โ everything arrives at the same level of urgency
- Bulk tasks across a WordPress portfolio (image optimisation, content updates, plugin checks) mean logging into every site individually
What Viktor Does
- Connects to your monitoring tools and filters alerts intelligently โ checking context before escalating, so only genuine unacknowledged issues get through
- Connects to each WordPress site via a secure application password and operates across your entire portfolio from one place
- Handles bulk tasks across the whole portfolio at once โ ALT text updates, plugin audits, content publishing โ without you logging into each site
In Practice
Vulnerability alerts fire across several client sites. Viktor checks each one โ already acknowledged? False positive? It escalates only the two that are genuine and unaddressed. Everything else never reaches you. Smart filtering instead of notification spam.
Results
- No more notification spam โ only genuine, unacknowledged issues get escalated
- Bulk operations across your entire site portfolio โ without logging into each site individually
- Two-minute setup per site via Application Passwords โ no shared admin logins needed
Bookkeeping and Invoicing with QuickBooks
Bookkeeping is the task most business owners put off. Invoices to raise, expenses piling up uncategorised, overdue payments that need chasing โ it sits at the bottom of the list until it becomes urgent.
Viktor connects to QuickBooks and handles the routine, so you only deal with the decisions.
The Problem
- Raising invoices means logging into QuickBooks, filling in details manually, and separately remembering to chase overdue payments
- Expenses build up uncategorised โ there's a big catch-up job at the end of every month
- You have no clear picture of your financial position unless you sit down and build a report from scratch
What Viktor Does
- Invoice from a Slack message โ describe who it's for, the amount, and the due date. Viktor creates and sends it directly in QuickBooks
- Categorises new expenses automatically, flags anything unusual, matches transactions to the right client or project
- Delivers a monthly P&L summary to Slack automatically โ cash flow snapshots and overdue receivables on demand
- When invoices go overdue, Viktor drafts personalised payment reminders. You review and approve before anything is sent
In Practice
End of the month โ ask Viktor for the P&L for June and flag anything overdue. Seconds later, a clean summary in Slack: invoices more than 30 days overdue, any large uncategorised expenses, and your net position for the month. No spreadsheet. No logging into QuickBooks.
Results
- Invoices raised and sent in seconds from a Slack message โ no logging in, no manual data entry
- Expenses categorised automatically, with exceptions flagged for review
- Monthly financial summary delivered to Slack without asking
- Overdue payment reminders drafted and ready to approve โ you stay in control, Viktor does the legwork
AI Video Coach
You know you need to post video content. TikTok, YouTube Shorts, Reels โ it's where the attention is. But here's the thing nobody talks about: most business owners post into a void. No feedback. No idea if the lighting was off, the hook was weak, or the video was too long. You just post and hope.
Viktor fixes that โ it reviews every video like a production coach who actually knows your work.
The Problem
- You post video content but get zero real feedback โ no idea if the lighting was off, the hook was weak, or the video ran too long
- Hiring a social media coach is ยฃ500+ a month for someone who watches your stuff once a week and gives generic advice
- Your mates just tell you it was "great" because they don't want to hurt your feelings โ so nothing actually improves
What Viktor Does
Every time I record a TikTok, the video automatically saves to my Google Drive (via Repurpose.io). Viktor picks it up, reviews the footage frame by frame, then goes to my live TikTok profile to pull the real numbers โ views, likes, engagement. Then it gives me its honest opinion. And I mean honest.
A typical review covers:
- Production basics โ Is my face well-lit? Is the framing right? Camera shake? Glasses glare? Background too plain? It catches things I'd never notice myself.
- Content strategy โ Is the hook strong enough? Did I bury the lead? Is the video too long for the format?
- Performance patterns โ It analyses ALL my videos, not just the latest one. It spots what my top performers have in common (reply videos outperform by 2โ3x, platform-meta content gets double the views) and tells me to do more of that.
- Actionable fixes โ Not vague "try harder" advice. Specific things like "face the light source when filming outdoors" or "keep talking-head videos under 45 seconds."
Why This Actually Works
Three things make this different from asking ChatGPT to "review my video":
- It knows my history. Viktor has reviewed my entire back catalogue โ 50+ videos. It knows my averages, my best performers, my weak spots. Every new review builds on that context.
- It pulls real data. This isn't guesswork. It scrapes my TikTok profile for actual view counts, follower stats, and engagement metrics. The feedback is grounded in what the algorithm is actually doing with my content.
- It's automated. I don't have to remember to ask. I post a video, it lands on Drive, Viktor reviews it and posts the feedback in my content channel. The whole loop runs without me thinking about it.
In Practice
It told me my two newest videos were underperforming my historical average โ and explained exactly why (backlighting, camera shake from walking, 61 seconds was too long). The kind of feedback you'd get from a proper production coach, delivered in minutes, every single day.
The best part? I openly don't enjoy making videos. I said that to Viktor and it pointed out that my most authentic video โ literally called "Share in my discomfort when showing up on video" โ pulled nearly 600 views. More than most of my polished ones. It used my own data to show me that the discomfort is the content. That's not a chatbot. That's a coworker who knows your work.
How It's Set Up
- Repurpose.io automatically archives every TikTok video to Google Drive
- Viktor monitors the Drive folder for new videos
- Viktor downloads and analyses each video (frame-by-frame visual review)
- Viktor scrapes the live TikTok profile for performance data
- Viktor delivers the review in a dedicated Slack channel with specific, actionable feedback
- Viktor tracks performance over time and adjusts recommendations based on what's actually working
No extra apps. No manual uploads. No copying and pasting into a prompt. Just post, and the feedback arrives.
The auto-archiving piece runs on Repurpose.io: https://repurpose.io/?fpr=695726
Results
- A daily production coach that's more thorough than most humans โ improved my lighting, framing, hook delivery, and content strategy all within the first week
- Feedback grounded in real data: 50+ videos analysed, live TikTok metrics pulled every time
- Zero ongoing effort โ the whole review loop is automated end to end
The AI Coworker Playbook
A practical guide covering what an AI coworker is, how it differs from other AI tools, real-world workflows, and how to get started in 30 days.
Try Viktor
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Viktor | Not a tool. A hire. Viktor is the AI employee that lives in Slack and Microsoft Teams, connects to 3,200+ tools, and does the work. Reports, dashboards, code, campaigns. Start free. viktor.comThis page contains affiliate links. If you sign up to Viktor or Repurpose using my link, I may earn a commission at no extra cost to you. Affiliate disclosure